BDS Suspension is one of the
leading manufacturers of some of the top -quality suspension systems available
today. BDS prides themselves on providing an above average quality ride while
also providing the toughest suspension system ready for nearly any terrain you
could imagine. Not only do these amazing setups provide ride quality and
strength but they also can add to the looks of whatever vehicle you are setting
up with this awesome suspension.
I’ve done a lot of research into the
distribution factors behind BDS and how they keep up an image as the “best of
the best”. They take a lot of pride in what they offer for products and expect
their distributors to do the same. BDS offers top suspension for a variety of
different vehicles with an array of products from shocks to lift kits; traction
bars for the more torqued trucks as well as coil overs for the showier
trucks. Whatever the product, you can
expect the best from BDS.
WHAT ARE THE EXPECTATIONS FOR BDS DISTRIBUTORS?
BDS holds a
high standard for not only their suspension systems but also those who sell
their products. When becoming a distributor some of the requirements are as
follows (From the BDS website)
·
Must have a retail,
storefront location and be considered the go-to suspension expert in the area.
·
Agree to recommend,
advertise and promote BDS Suspension as primary suspension line.
·
Place an opening inventory
order, the amount to be mutually determined based on monthly/annual suspension
sales.
·
Provide on-site installation
facilities and experienced suspension technicians.
As you can see BDS markets their
product as being the best. They expect their distributors to also be known as
the best in their suspension expertise. On top of being the best at installing,
they’re required to advertise BDS as their primary suspension system that would
essentially place them at the top for any customer recommendations toward a top
of the line suspension setup.
Now what does this have to do with marketing?
By providing such strict criteria for the people selling their products they
ensure a front- line source of advertisement at every place that sells their
product. Not only does it ensure professionalism it provides a sense of comfort
to the customer in that they know that BDS is the best or they wouldn’t be
advertised as such.
HOW ELSE DOES BDS ADVERTISE?
Aside from having distributors all
over the world and television or internet commercials, BDS provides
advertisement in several other ways. All over the United States there are a
numerous amount of truck shows in which displayed are some of the most
customized vehicles around. At these events, with thousands and thousands of
attendees, there are people sponsored by BDS to advertise their products; as well
as informational booths for BDS with displays of their products.
BDS has also made several iconic
custom trucks to show off their products. These trucks are displayed in many of
the product ads for BDS. They appear at shows and their primary function is to
show off the durable, yet quality ride, provided through their product; while
putting a face to their brand name.
PRICING
As expected when buying a quality
item you’d expect to get what you pay for. You want the quality to reflect the
price. The same applies here with BDS; the customer gets the most quality in
the product; however, you pay the price for it. You can pay anywhere up to
$10,000+ for some of the top of the line coil over kits with all the
works. That isn’t cheap by any means
however as I stated the quality is impeccable.
THE BENEFITS
OF BDS
As I’ve reiterated, the products from BDS are the “best of
the best”. BDS prides themselves in maintaining a factory ride while providing
their customers with unbelievable suspension setups. The benefit is unbeatable
and that is worth paying the price for their unlimited lifetime warranty.
They’re so proud and sure of their product, if something wears out, goes wrong,
or breaks, send it back and they replace it, no questions asked. What more
could you ask for in a suspension setup that is as surefire as the ones offered
by BDS?
Check out more of their
awesome lifts for yourself at:
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